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TechStyle hits 5 million members for its retail empire

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Despite the similarity in their names, there was no previous association between the two companies. TechStyle then JustFab acquired rival shoe subscription service ShoeDazzle in August , but the two companies continued to run as separate brands. In , JustFab launched an "all size" campaign to promote that it's ready-to-wear collection would now include sizes XS to 3X, and 16W- 24W.

TECHStyle - A forum for multimodal pedagogy and research by the Brittain Fellows at Georgia Tech

In , Fabletics was TechStyle's fastest growing label. The registration process requires members to complete a survey regarding their fashion preferences.

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At the beginning of each month, a " personal stylist " selects items based on these preferences, and the member can choose one of the selections, request new options, or skip the month altogether without charge. In December , JustFab reached 4 million members.

TechStyle Fashion Group Exceeds Five Million Active Members

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This is the first part in a series by Anna Ioanes Brittain Fellow, on teaching infographics and writing at the University of St. Francis where Dr.